About Watertrace
In June 2003, Watertrace’s founder launched an online store.
After a decade of refinement, the brand was established in 2013. Its name nods to water—flowing gently across shores, leaving subtle traces like the fleeting yet memorable civilizations and species on Earth. Cherishing the present shapes a fulfilling future.
Since inception, Watertrace’s design focuses on nature, functionality, and durability. We believe these principles align with beauty, practical needs, and environmental responsibility—our core value.
We connect with customers who share our beliefs, values, ideals, and attitude, rather than selecting them deliberately.
Today, our clientele spans the globe, with collaborations including National Geographic and leading industry influencers.
We innovate in waterproof technology, using eco-friendly, biodegradable materials for coatings. Partnering with environmentalists, we repurpose plastic bottles and crop stalks into fabric yarns and buckles—all products undergo rigorous testing for safety, quality, practicality, and durability.
Looking ahead, we will prioritize environmental protection and sustainability. Guided by nature, functionality, and durability, we aim to create more engaging products that serve as trusted companions for customers’ meaningful journeys.